ASCAP

While a Product Designer at ASCAP, a leading performance-rights organization, I proposed a refinement to their symbol to improve its strength as a stand-alone brand asset, while also working more effectively within a brand architecture.

Logo Refinement

ASCAP's current primary logo, before refinements.

ASCAP's current primary logo, before refinements.

ASCAP's current primary logo, before refinements.

ASCAP's current primary logo, before refinements.

ASCAP's current primary logo, before refinements.

ASCAP's current primary logo, before refinements.

ASCAP's current primary logo, before refinements.

ASCAP's current primary logo, before refinements.

ASCAP's current primary logo, before refinements.

ASCAP's current primary logo, before refinements.

The current symbol is arbitrarily placed within the primary lockup, making it appear top-heavy.

The current symbol is arbitrarily placed within the primary lockup, making it appear top-heavy.

The current symbol is arbitrarily placed within the primary lockup, making it appear top-heavy.

The current symbol is arbitrarily placed within the primary lockup, making it appear top-heavy.

The current symbol is arbitrarily placed within the primary lockup, making it appear top-heavy.

The current symbol is arbitrarily placed within the primary lockup, making it appear top-heavy.

The current symbol is arbitrarily placed within the primary lockup, making it appear top-heavy.

The refined symbol creates harmony with the wordmark, bringing optical balance.

The current symbol is arbitrarily placed within the primary lockup, making it appear top-heavy.

The current symbol is arbitrarily placed within the primary lockup, making it appear top-heavy.

The current symbol is arbitrarily placed within the primary lockup, making it appear top-heavy.

The form of the refined symbol was derived directly from the anatomy of the letter "a" and sits with the baseline of the wordmark.

The form of the refined symbol was derived directly from the anatomy of the letter "a" and sits with the baseline of the wordmark.

The form of the refined symbol was derived directly from the anatomy of the letter "a" and sits with the baseline of the wordmark.

The form of the refined symbol was derived directly from the anatomy of the letter "a" and sits with the baseline of the wordmark.

The form of the refined symbol was derived directly from the anatomy of the letter "a" and sits with the baseline of the wordmark.

The form of the refined symbol was derived directly from the anatomy of the letter "a" and sits with the baseline of the wordmark.

The form of the refined symbol was derived directly from the anatomy of the letter "a" and sits with the baseline of the wordmark.

The form of the refined symbol was derived directly from the anatomy of the letter "a" and sits with the baseline of the wordmark.

The form of the refined symbol was derived directly from the anatomy of the letter "a" and sits with the baseline of the wordmark.

The form of the refined symbol was derived directly from the anatomy of the letter "a" and sits with the baseline of the wordmark.

When viewed in isolation, the symbol's evolution becomes very apparent.

When viewed in isolation, the symbol's evolution becomes very apparent.

When viewed in isolation, the symbol's evolution becomes very apparent.

When viewed in isolation, the symbol's evolution becomes very apparent.

When viewed in isolation, the symbol's evolution becomes very apparent.

When viewed in isolation, the symbol's evolution becomes very apparent.

When viewed in isolation, the symbol's evolution becomes very apparent.

When viewed in isolation, the symbol's evolution becomes very apparent.

When viewed in isolation, the symbol's evolution becomes very apparent.

When viewed in isolation, the symbol's evolution becomes very apparent.

The refinements bring order to the brand architecture, as primary and secondary logo lockups can be designed with rationale.

The refinements bring order to the brand architecture, as primary and secondary logo lockups can be designed with rationale.

The refinements bring order to the brand architecture, as primary and secondary logo lockups can be designed with rationale.

The refinements bring order to the brand architecture, as primary and secondary logo lockups can be designed with rationale.

The refinements bring order to the brand architecture, as primary and secondary logo lockups can be designed with rationale.

The refinements bring order to the brand architecture, as primary and secondary logo lockups can be designed with rationale.

The refinements bring order to the brand architecture, as primary and secondary logo lockups can be designed with rationale.

The refinements bring order to the brand architecture, as primary and secondary logo lockups can be designed with rationale.

The refinements bring order to the brand architecture, as primary and secondary logo lockups can be designed with rationale.

The refinements bring order to the brand architecture, as primary and secondary logo lockups can be designed with rationale.