Elixir

Data integrity is crucial in making sure music royalties are paid correctly. Elixir is a blockchain platform by performance-rights organizations ASCAP, PRS, and SACEM to ensure their royalty metadata is verified accurate by creating “links” of shared information. These links were the driving motif for Elixir’s visual identity.

Logo Design

Brand Identity

The symbol suggests the links created by the shared data on the blockchain and the transparency at its core.

The symbol suggests the links created by the shared data on the blockchain and the transparency at its core.

The symbol suggests the links created by the shared data on the blockchain and the transparency at its core.

The symbol suggests the links created by the shared data on the blockchain and the transparency at its core.

The symbol suggests the links created by the shared data on the blockchain and the transparency at its core.

The symbol suggests the links created by the shared data on the blockchain and the transparency at its core.

The symbol suggests the links created by the shared data on the blockchain and the transparency at its core.

The symbol suggests the links created by the shared data on the blockchain and the transparency at its core.

The symbol suggests the links created by the shared data on the blockchain and the transparency at its core.

The symbol suggests the links created by the shared data on the blockchain and the transparency at its core.

The logotype's characteristics were extended into custom typography and user interface icons.

The logotype's characteristics were extended into custom typography and user interface icons.

The logotype's characteristics were extended into custom typography and user interface icons.

The logotype's characteristics were extended into custom typography and user interface icons.

The logotype's characteristics were extended into custom typography and user interface icons.

The logotype's characteristics were extended into custom typography and user interface icons.

The logotype's characteristics were extended into custom typography and user interface icons.

The logotype's characteristics were extended into custom typography and user interface icons.

The logotype's characteristics were extended into custom typography and user interface icons.

The logotype's characteristics were extended into custom typography and user interface icons.