Offbeat

Chirag Madnani is a DJ with an eclectic taste of music. His project Offbeat is a way to curate music outside of the mainstream and share it with the world. The logotype and symbol design were inspired by the origin of sharing your personal playlists—mixtapes.

Logo Design

Brand Identity

The lettermark is meant to suggest a mixtape; the essence of the project.

The lettermark is meant to suggest a mixtape; the essence of the project.

The lettermark is meant to suggest a mixtape; the essence of the project.

The lettermark is meant to suggest a mixtape; the essence of the project.

The lettermark is meant to suggest a mixtape; the essence of the project.

The lettermark is meant to suggest a mixtape; the essence of the project.

The lettermark is meant to suggest a mixtape; the essence of the project.

The lettermark is meant to suggest a mixtape; the essence of the project.

The lettermark is meant to suggest a mixtape; the essence of the project.

The lettermark is meant to suggest a mixtape; the essence of the project.

Instagram stories are the primary tool to share the Offbeat mix, allowing for listeners to "tap in".

Instagram stories are the primary tool to share the Offbeat mix, allowing for listeners to "tap in".

Instagram stories are the primary tool to share the Offbeat mix, allowing for listeners to "tap in".

Instagram stories are the primary tool to share the Offbeat mix, allowing for listeners to "tap in".

Instagram stories are the primary tool to share the Offbeat mix, allowing for listeners to "tap in".

Instagram stories are the primary tool to share the Offbeat mix, allowing for listeners to "tap in".

Instagram stories are the primary tool to share the Offbeat mix, allowing for listeners to "tap in".

Instagram stories are the primary tool to share the Offbeat mix, allowing for listeners to "tap in".

Instagram stories are the primary tool to share the Offbeat mix, allowing for listeners to "tap in".

Instagram stories are the primary tool to share the Offbeat mix, allowing for listeners to "tap in".